
Borneo · Coffee & e-commerce
Online coffee store: orders from Telegram seeding quadrupled
Borneo sold mainly through marketplaces. We bought 46 placements in Telegram channels about coffee, food and cozy living, negotiated a package discount and gave every channel its own promo code — so it’s clear right away which posts bring orders and which don’t.
- orders from ads
- +312%
- cost per subscriber
- $0.32
- new followers
- 38,600
We used to buy ads in channels at random and never knew what had worked. Now every post has its own promo code, and we can see where our customers are.






























